Cinedigm, New Video partner on distribution

Digital provider and distrib Cinedigm has became a member of with New Video, an aggregate of independent digital content, to obtain and release indie product theatrically, additionally to via alternative digital distrib platforms.Announcement is created Sunday by Cinedigm Boss Chris McGurk and New Video co-prexy Steve Savage.The Cinedigm-New Video partnership should really make both companies more competitive when acquiring product, especially at film festivals like Sundance, where both McGurk and Savage are scouting for product.Even though deal presently can be obtained just like a joint partnership involving the two companies, sources near the deal declare that Cinedigm thinks about the problem about folding New Video into its existing infrastructure. That wouldn't happen for a lot of days, however."New Video features a strong 20-year good reputation for creative marketing and innovative release techniques for film and tv,In . McGurk mentioned. "Including Cinedigm's quality digital theatrical capabilities to New Video's proven expertise discloses an exceptional and advantageous release opportunity for independent filmmakers in many key channels of distribution."New Video works becoming an aggregate for such companies as Amazon . com . com, Apple's iTunes store, Hulu and Netflix. Cinedigm, meanwhile, has extended its theatrical footprint with alternative programming, additionally to traditional theatrical releases."There's chance and curiosity about great independent cinema," New Video's Savage mentioned. "We are thrilled to partner with Chris and also the entire team to produce enhanced value towards the presence of the filmmaker's project." Contact Andrew Stewart at andrew.stewart@variety.com